Schema PR Pack Inspector — JSON-LD audit

Schema audit

Open the page, choose View Source, select all, copy, and paste it here. Pasting only the <script type="application/ld+json"> blocks, or the bare JSON, works too. The audit runs in your browser; nothing is uploaded.

Paste a URL and the page source, then run the audit. Nothing you paste leaves your browser.

Assumptions: the scoring rubric

Every value here is what the original tool used; none is a benchmark. Change one and the result above recomputes so you can see exactly how the number was made. The rubric is our choice of what a B2B page should declare, not a schema.org or search-engine standard.

Scoring constants
Expected types and their fields
TypeCounts asWeightRequired fieldsRecommended fields
Organizationmandatory
BreadcrumbListmandatory
Serviceprimary entity25, carried but unused: the primary slot is one flat weight
WebApplicationprimary entity20, carried but unused: the primary slot is one flat weight
Articleprimary entity20, carried but unused: the primary slot is one flat weight
Datasetprimary entity20, carried but unused: the primary slot is one flat weight
Reportprimary entity20, carried but unused: the primary slot is one flat weight
AboutPageprimary entity20, carried but unused: the primary slot is one flat weight
CollectionPageprimary entity20, carried but unused: the primary slot is one flat weight
WebPageprimary entity15, carried but unused: the primary slot is one flat weight
HowToprimary entity20, carried but unused: the primary slot is one flat weight
ItemListprimary entity15, carried but unused: the primary slot is one flat weight
WebSitebonus, only when present
FAQPagebonus, only when present

What this measures. The four-engine retrieval panel (ChatGPT / Claude / Perplexity / Gemini) leans on structured data when ranking citation candidates. Pages without Organization, BreadcrumbList, and (where applicable) Service / FAQPage / HowTo JSON-LD get systematically under-cited even when their content is strong. This tool surfaces the gap.

What it doesn't measure. Schema is necessary, not sufficient. The GEO subscription runs this audit weekly on a deeper page set, ships the suggested PR pack as a reviewed patch you can apply (not a screenshot), and measures citation-share lift across the engine panel monthly.

See the GEO subscription →The pack format, and how to verify oneFree 1-query citation auditScope this with us →